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Vendigital is a Podcast channel from Venkat SN. Follow the channel for Marketing and Business Strategy podcasts. Also expect other related themes to be discussed from time to time.
Episodes
Sunday Oct 04, 2020
Sunday Oct 04, 2020
SMALL DATA: Marketing to Mother-in-laws, and Anthropology of Absolut Vodka
Also Marketing Gillette Guard, and Samsung TVs
In his book "Small Data – The Tiny Clues That Uncover Huge Trends" Martin Lindstrom talks about the power of small data gathered on the ground, from interactions with consumers, by personal observations of their daily activities. We talk about his experience in India. We also discuss how Gillette succeeded in India by observing Indian men shave in their homes and designing a razor for them. We wrap up with what Absolut Vodka learnt about alcohol consumption in home parties in the USA using anthropological studies.
All these have one thing in common. They will not show up in big data analysis done using online and retail sales data.
Episode Notes
Small Data – The Tiny Clues That Uncover Huge Trends by Martin Lindstrom Publisher John Murray Learning
Breakfast Cereals in India, Country Report | Dec 2019, Euromonitor
Gillette Guard is a breakthrough new shaving system
https://www.pg.com/en_US/downloads/innovation/factsheet_final_Gillette_Guard.pdf
How Indian men pushed Gillette to do things differently
http://www.bhatkallys.com/business/indian-men-pushed-gillette-things-differently/
Low-cost P&G razor a business lesson in India
P&G Innovates on Razor-Thin Margins
https://hbr.org/2012/04/how-pg-innovates-on-razor-thin
Anthropology Inc, The Atlantic, March 2013
https://www.theatlantic.com/magazine/archive/2013/03/anthropology-inc/309218/
Opening and closing instrumental music and interludes selected from “Four Corners {103 & 4/4} by Mid-Air Machine” under CC BY-SA 3.0 US.
https://freemusicarchive.org/music/Ask%20Again/Midnight_Caravan/Four_Corners
Sunday Sep 20, 2020
Sunday Sep 20, 2020
Big Insights on Big Data from Raj Dalal
Should a Data Officer be held criminally responsible for AI's actions?
In this episode I talk to Raj Dalal, Founder and CDO Advisor at Big Insights, Sydney. He crafts digital strategies using data & AI technologies and techniques for his clients. Raj is also the convener of BigInsights Data Innovation Awards which recognise leaders in industry that are driving innovation and business value using Data, AI and IoT technologies.
This interview was earlier recorded for a YouTube Channel, MoveConversations, managed by my friend Mrigank Ojha and I.
In this interview we begin with an introduction to Big Data, Machine Learning and Artificial Intelligence for the uninitiated and move to discussing “The Slope of Enlightenment”.
We talk about the use of data and AI in Banking and Financial Services Sector, in the electronic gaming industry, in marketing, acquiring and working with a “720 degree” view of the customer, its use in warehouse management, and much more.
We talk about recent AI debacles such as reversal of A-level and GCSE grades in England that were blamed on biased algorithms and the ministry relying on Artificial Intelligence.
If Banks have an officer who is held criminally responsible when things go wrong, should we have an officer held similarly responsible when things go wrong with a company’s AI?
Should we focus on narrow AI for the next few years rather than general AI? And finally, what should be the role of governments in adoption of AI and regulating them?
Monday Aug 03, 2020
Monday Aug 03, 2020
On June 18, 2020, Colgate-Palmolive told Reuters that it will, “review and evolve” its top selling toothpaste in China. One may wonder in a marketing and branding cultural transformation taking place in the USA, how does a Chinese brand get an immediate and notable mention. In this episode we take a closer look at the brand, its history and how current heightened racial and cultural awareness have turned the spotlight on it.
You will also hear the 3Rs to remember in International Marketing, Branding and Advertising.
Show notes and Links
How Darkie, now Darlie, became East Asia's favourite toothpaste despite its blackface branding.
Thai beauty ad: 'Just being white, you will win'
https://edition.cnn.com/2016/01/08/asia/thai-racist-white-beauty-ad/index.html
Gandhi flip flops sold on Amazon cause anger in India
https://www.bbc.com/news/world-asia-38628499
Harrods Apology over Hindu Bikini
http://news.bbc.co.uk/2/hi/south_asia/3790315.stm
Converse withdraws shoes with images of Hindu Gods
http://news.rediff.com/report/2010/sep/22/converse-withdraws-shoes-with-image-of-hindu-gods.htm
Unilever renames Fair & Lovely as 'Glow & Lovely'
https://www.campaignasia.com/article/unilever-renames-fair-lovely-as-glow-lovely/462132
Darkie drops offensive name and logo. Straits Times. 1989-01-29. p. 6. Accessed via https://web.archive.org/web/20151204152741/http://download950.mediafire.com/jqp6xycsq1kg/2q4q1aikax00nnp/Darkie+19890129+p6.jpg
Music Credits Joseph McDade-Elevation (https://josephmcdade.com/music)
Tuesday Jul 28, 2020
Tuesday Jul 28, 2020
KOTLER on Marketing in Uncertain Times is based on the book Chaotics by Philip Kotler, and John A. Caslione.
A year after the global economic crisis of 2008, legendary marketing guru Philip Kotler and John Caslione published Chaotics - The business of managing and marketing in the age of turbulence. In this episode I reviewed its insights, perspectives, and recommendations to see how it could be relevant for marketers in the current situation.
Book "Chaotics - The business of managing and marketing in the age of turbulence"; Philip Kotler and John Caslione; Publisher: AMACOM
Music Credits Joseph McDade-Elevation (https://josephmcdade.com/music)